Executive Team


The Intrawest Executive Team is made up of some of the most experienced individuals in the industry:
 
Bill Jensen
Chief Executive Officer
Dallas Lucas
Chief Financial Officer
Ian Arthur
Chief Marketing Officer
Josh Goldstein
Chief General Counsel
Mara Pagotto
Chief People Officer
Travis Mayer
VP of Business Development
 
The Intrawest Resort Operations Leadership Team:
 
Chris Diamond
President and Chief Operating Officer
Steamboat Ski & Resort Corporation
Gary DeFrange
President and Chief Operating Officer
Winter Park Resort
Sky Foulkes
President and Chief Operating Officer
Stratton Mountain
Frank DeBerry
President and Chief Operating Officer
Snowshoe Mountain
Patrice Malo
President and Chief Operating Officer
Mont Tremblant
Dan Skelton
President and Chief Operating Officer
Blue Mountain
Trevo Bruno
President Intrawest Resort Club Group
 
 

Executive Biographies

 

 

Bill Jensen
Chief Executive Officer

In June 2008, William (Bill) A. Jensen was appointed to the position of Chief Executive Officer at Intrawest. In this role he is responsible for the long-term vision of Intrawest, and he oversees the day-to-day management and operations of each of the company's resort properties. In addition, he is responsible for strategic planning and the strategy to broaden Intrawest's leadership in the experiential destination resort market and best position the company to take advantage of new growth opportunities. Jensen brings over 35 years of ski industry experience and a demonstrated track record of successfully growing mountain resort operations throughout North America. Prior to his appointment at Intrawest he served as President of Vail Resorts' Mountain Division. In 1997 Jensen joined Vail Resort's as the Chief Operating Officer at Breckenridge Ski Resort and he was subsequently promoted to the position of Chief Operating Officer of Vail Mountain in 1999. From 1991 to 1997, Jensen was President of Fibreboard Resort Group where he oversaw the executive management of three ski resorts in California (Northstar at Tahoe, Sierra at Tahoe, and Bear Mountain). Jensen is an enthusiastic leader and accomplished community representative. He is a past Chairman of the National Ski Areas Association.

Dallas Lucas
Chief Financial Officer

In July 2012, Dallas Lucas was appointed to the position of Chief Financial Officer at Intrawest. Prior to joining the Intrawest team, Dallas was a founding partner of Pacshore Partners; a Los Angeles based Real Estate Investment Company. While in Los Angeles, Dallas also served as Chief Executive Officer of Pacific Office Properties Trust, a publicly traded REIT that owns and operates office properties in Southern California, Phoenix, and Honolulu. Dallas has experience with taking a company public and executed the initial public offering while serving as Chief Financial Officer of Maguire Properties Inc. During his tenure with Maguire, the company’s portfolio grew to over 30 million square feet of premier Southern California office, retail, and hotel properties. Additionally, Dallas served as Chief Financial Officer of the New York based private real estate investment fund NorthStar Capital as well as Chief Financial Officer of Crescent Real Estate Equities, a publicly traded office REIT based in Texas. Dallas began his career in the real estate audit practice of Arthur Andersen & Co. after completing his degree in Accounting at the University of Oklahoma. Dallas is originally from Illinois and moved to Colorado from Los Angeles. In his free time, Dallas is exploring the Denver area and all it has to offer for his family.

Ian Arthur
Chief Marketing Officer

Ian Arthur is a proven leader in creating high-impact marketing and branding initiatives that build significant awareness, capture market share and increase revenues. He is a leader that drives change and has extensive experience in creating and cultivating brands through direct stakeholder engagement leading to brands that are fully integrated throughout the organization. Arthur oversaw this process for Frontier Airlines where he served as Director of Marketing. This led to the development of the airline's successful "A whole different animal" branding campaign winning more than 80 Effies and last year this campaign won the Gold Effie for sustainable advertising. Arthur returned to Frontier as Vice President of Marketing where he oversaw the brand merger of Frontier, Midwest and Republic Airlines. As Vice President of Marketing for Vail and Beaver Creek he was responsible for rebranding the Beaver Creek ski resort through the "Not Exactly Roughing it" campaign resulting in repositioning Beaver Creek as the leading luxury resort in North America. As EVP of Marketing he developed the successful "There's no place like together" brand for Exclusive Resorts. Previously Arthur was a leading marketer in the sports industry where he served as Global Product Manager for Prince the leading brand in the tennis industry, he was also Director of Marketing for Head Sports in the US and became the Director of Marketing US Footwear for Nike one of the most recognized brands in the world.

Josh Goldstein
Chief General Counsel


Josh Goldstein became Chief General Counsel in September 2012. Josh has extensive experience structuring and executing a variety of complex corporate transactions as well as advising public and private companies on corporate governance, disclosure, commercial, and compliance matters. Prior to joining Intrawest, Josh was a Counsel in the New York office of Skadden, Arps, Slate, Meagher & Flom LLP where he had spent nearly 14 years. Josh was also a Partner in the New York office of Torys LLP for two years. Prior to attending law school, Josh worked as a certified public accountant for several years. Josh and his family moved from New Jersey to Colorado to join Intrawest. They are quickly getting settled into the Colorado lifestyle and looking forward to their first Colorado winter.

Mara Pagotto
Chief People Officer

Mara Pagotto was appointed to the newly created position of Chief People Officer in January 2008. In this position, Mara is responsible for all aspects of Human Resources and Employee Experience for Intrawest's employees nationwide. She has company-wide responsibility and decision-making authority to implement common HR processes and organizational effectiveness across all divisions of the company. These divisions Include: Resort operation, Intrawest Hospitality Management, Real Estate operations, and all central support functions of Intrawest. Reporting directly to the Chief Executive Officer, Mara serves as a key member of the executive team involved in setting business strategy, capital investment and long range planning and development for the company. Mara brings an impressive track record of experience at several large global organizations. Most recently, she served as Vice-President of Human Resources supporting American Express Global Travel Services. In this position she was responsible for setting and driving the company's leadership and diversity strategy, employee engagement, organizational effectiveness, and various strategic initiatives in the area of Human Resources that impacted over 18,000 employees worldwide. Prior to joining American Express in 2003, Mara's career started in finance where she became Vice President of Finance and Administration for a major Canadian franchise company. Over the span of her career, Mara has held various leadership positions in strategic planning, mergers and acquisitions, operations, marketing and communications, and human resources. Mara is an engaged community leader, and a graduate of Queen's University in Ontario and the Center for Advanced Human Resource Studies at Cornell ILR School in New York.

Travis Mayer
VP of Business Development

Travis Mayer started his career with Intrawest as a Financial Analyst in July 2010 based in Vancouver BC. He quickly moved up the ranks relocating to Steamboat Springs and spent six months as the Interim VP, Finance for that resort. Travis accepted a position with Intrawest Denver as the Director, Financial Planning, Analysis & Development and relocated to Denver in September 2011. He led the creation and development of a robust FP&A team and was promoted in March 2012 to VP, Finance & Business Development. Prior to joining Intrawest, Travis held several rolls within the outdoor sports and leisure travel industries. Additionally, he was a member of the U.S. Ski Team for eight years and represented the United States at two Olympic Games—Silver Medal, SLC 2002. Travis holds an MBA from Harvard Business School and a BS from Cornell University, summa cum laude.

Chris Diamond
President & Chief Operating Officer
Steamboat Resort & Ski Corporation

Chris Diamond began his ski industry career in 1972, when he joined Sherburne Corporation (which later became S-K-I Ltd.) at Killington Vermont, serving as assistant to the president. In 1977, he was appointed general manager of the company's Mount Snow Ski Resort and vice president of the Sherburne Corporation. In 1994, he returned to Killington to serve as S-K-I Ltd.'s vice president of business development. In 1995, he was appointed vice president of Vermont operations for S-K-I Ltd., in which capacity he also served as president of the Killington and Mount Snow resorts. He returned to Mount Snow to serve as vice president and managing director in 1996, upon S-K-I Ltd.'s acquisition by American Skiing Company (ASC). In 1999, he moved to the Steamboat where he currently serves as president of the resort. Diamond is a past chairman of the National Ski Areas Association, and past board member of the Vermont Ski Areas Association. He currently serves as chairman of the Board of Directors for Colorado Ski Country USA, the state trade association for the $2.5 billion Colorado ski industry. He is a member of the Board of Trustees of the Yampa Valley Community Foundation, the Urban Renewal Authority Advisory Committee, the Yampa Valley Airport Advisory Commission, Board of Director of the Steamboat Springs Chamber Resort Association and Government Affairs Committee of the National Ski Areas Association. Diamond earned a Bachelors degree from Middlebury College and a Masters degree from University of Massachusetts.

Gary DeFrange
President and Chief Operating Officer
Winter Park, Colorado

As President and Chief Operating Officer of Winter Park Resort, Gary DeFrange is responsible for the long term strategic planning and day-to-day operations of the Resort. This includes not only the operation of the mountain but also the operation and development of the Village at Winter Park. Gary's involvement with Winter Park began 29 years when, as part of his community involvement and passion for working with children, he became a volunteer ski instructor for the blind with the National Sports Center for the Disabled (NSCD). The NSCD is the largest ski and summer mountain recreation program in the world and it is headquartered in Winter Park. His involvement with the NSCD grew each year and he ultimately became Chairman of the Board of this Organization. This involvement, along with his senior management experience and knowledge of the ski industry from a financial standpoint, made him the successful candidate for the position of President/CEO of the Resort when his predecessor retired. Gary joined the Resort as President/CEO in July 1997. He was instrumental in convincing his Board as well as the City of Denver, the owner of the Resort, that the business model under which the resort had operated since 1950 had to be changed. He was an active participant with the City of Denver in the selection of Intrawest to operate and develop the Resort and was also very involved in structuring the deal between the City of Denver and Intrawest. The transaction with Intrawest closed on December 23, 2002 at which time Gary accepted a position with Intrawest as Vice President and General Manager of Winter Park Resort. Prior to joining Intrawest Gary spent 27 years in the Banking Industry. He graduated from the University of Colorado with a BS in Business and immediately began his banking career as a Management Trainee. He ultimately became Chairman, President, and CEO of First Interstate Bank of Denver, the second largest bank in the State of Colorado, and Regional President over all First Interstate Banks in Colorado, Wyoming, and New Mexico. Gary and his wife live full time in Winter Park and are both active members of the Community. He currently serves on the Board of the National Sports Center of the Disabled, Colorado Ski Country USA, and the Wells Fargo Bank of Denver Community Board. He is also President of the Board of Fox Run Holding LLC, a non-profit affordable housing project, and Chairman of the Board of AAA Colorado.

Sky Foulkes
President and Chief Operating Officer
Stratton Mountain, Vermont

Sky Foulkes is the President and Chief Operating Officer at Stratton Mountain in Vermont. As the Resort Chief, Foulkes is responsible for the long-term vision of the resort, as well as the day- to-day management and operations. In addition, he is focused on creating unique customer experiences that create a distinct brand to ensure that Stratton retains its unique characteristics and customer appeal. Foulkes joined Stratton in 1982 as a Ski Patroller, and worked his way up, distinguishing himself in all aspects of mountain operations, eventually assuming the role of Vice President of Operations. In November 2002, he was to the position of Vice President and General Manager of Stratton and in 2006 he also assumed the leadership position at Mountain Creek until Intrawest appointed a new full-time Resort Chief for the New Jersey-based resort. During his tenure, Foulkes' consistent, effective leadership and high visibility have resulted in a substantial increase in satisfaction of resort guests, homeowners and employees. He has devoted a considerable amount of time and effort to creating and integrated model that has proven to be an effective way to lead the resort. In addition to his day-to-day resort management responsibilities, Foulkes makes important contributions of his time and energy to a number of community organizations that make Stratton a better place. Foulkes graduated cum laude with a B.S. from Colorado State University in 1982.

Frank DeBerry
President and Chief Operating Officer
Snowshoe Mountain, West Virginia

Frank DeBerry first took on the role of President and Chief Operating Officer for Snowshoe Mountain, Inc., January of 2011 and is responsible for the long term strategic planning and all aspects of the resort's operations. DeBerry began his career with Intrawest in 1998 when Intrawest purchased Mountain Creek Resort in Vernon, NJ, where he had served in a variety of operating and leadership capacities since his first summer operating season in 1990. In his tenure at Mountain Creek, DeBerry consistently improved the mountain experience for the guests he serviced and this approach has been the hallmark of his leadership throughout his career. He most recently held the position of President and Chief Operating Officer of Mountain Creek where he was responsible for leading the senior operating team and staff in achieving the financial, guest experience, and employee engagement objectives. Under DeBerry's leadership Mountain Creek developed a strong reputation as an innovative leader in learn-to-ski experiences and in the world of youth-culture driven mountain terrain parks. DeBerry graduated with a Bachelor of Arts degree from the University at Albany in New York. He also attended the William E. Simon Graduate School of Business Administration at the University of Rochester in New York.

Patrice Malo
President and Chief Operating Officer
Mont Tremblant, Quebec

Patrice Malo was appointed to the position of President and Chief Operating Officer for Mont Tremblant resort in Quebec in December 2009. In this position, Malo is responsible for all aspects of resort operations, real estate and community relations at Tremblant. Malo began his career at Tremblant in 1993 as a Financial Analysts and was promoted to the position of Vice President of Finance. In 2006, he left to pursue another career opportunity and in July 2009 he rejoined Tremblant as the Vice President of Lodging. In his most recent position at Tremblant Malo managed close to 1,000 condo-hotel units and he oversaw homeowner relations. From 2006 to 2009, Malo worked for Medical Intelligence Technologies in Montreal as the Chief Financial Officer and Executive Vice President. In this role, he managed all of the financial activities of the Company's operations in Quebec and Europe and he was successful in negotiating several rounds of financing to support the operations of the Company. Malo is a graduate of the University of Montreal, and he currently serves as President of the Board of Directors of the Tremblant Resort Association.

Dan Skelton
President and Chief Operating Officer
Blue Mountain, Ontario

As President and COO of Blue Mountain Resorts Limited, Dan Skelton is responsible for the management and operations of Ontario's largest mountain resort. With over 25 years of mountain resort management and operational experience, Skelton has been integral to the successful development of Canada's most sophisticated snowmaking system among other recreational offerings and advancements on the resort property. Skelton began his career at Blue Mountain as a seasonal student in August, 1978 learning the resort operation from a front line and support perspective. He worked and progressed his way in many roles within departments including Lifts, Lift Maintenance, Ski Patrol and Snowmaking. Skelton returned in May, 1990 after studying Civil Engineering at the University of Ottawa. He began a research project which would eventually revolutionize the snowmaking system at Blue with the invention of an automated valve and software for snowmaking guns. In December, 2003 Skelton became VP Mountain Operations, Golf and Tennis (assuming the role previously occupied by his father, Bill Skelton). He held that position until July 15, 2009 when Skelton was appointed to his current position as President and COO. Over the course of his career Skelton has played vital role in the rapid expansion and growth of Blue Mountain into what is now Ontario's premiere four season destination resort. In 1999, Intrawest acquired a 50% interest in Blue Mountain. In his role as President and COO, Skelton is a core member of the Intrawest Senior Leadership Team and he has been an active representative of Blue Mountain Resort throughout the planning, development and operation of the Intrawest Village at Blue Mountain. In addition to his resort responsibilities, Skelton has participated in numerous of advisory roles on the Technical Standards and Safety Authority (TSSA) Committees and was a member of the Board of the Ontario Ski Resorts Association (OSRA) from 1997-2003. Skelton lives in the Blue Mountain area with his wife Linda and two sons.

Trevor Bruno
President, Intrawest Resort Club Group

Trevor is responsible for Intrawest’s private vacation club, as well as all aspects of business transactions such as structuring, mergers and acquisitions, finance and joint ventures. Trevor brings 10 years of experience in mergers & acquisitions, with a focus on real estate. Trevor Bruno holds the position of President of Intrawest Resort Club Group (IRCG). In this capacity, he is responsible for the growth and overall management of Intrawest’s private vacation club. In today’s dynamic real estate environment, he serves as a critical connection to the vacation ownership sector, providing partnership and forward-thinking program development opportunities for Playground clients. Prior to joining IRCG, Trevor was Vice President – Corporate Development at Intrawest since September 2009 and completed over 10 transactions for Intrawest during the financial crisis. In this capacity, he also assisted in the management of Intrawest’s real estate portfolio, successfully restructured/refinanced several partnerships/joint ventures, managed litigation risk, preserved capital and maximized the value of the real estate. Trevor was also previously Legal Counsel to Intrawest, where he focused on mergers & acquisitions and financing. In that capacity, Trevor was instrumental in the refinancing of Intrawest’s corporate debt. Trevor began his career in 2001 at Sidley Austin LLP in New York, where he practiced in the M&A and Private Equity group. While at Sidley Austin, Trevor worked on public and private mergers and acquisitions, public offerings, secured financings, partnerships and structured financings. Trevor is called to the bar in both New York and British Columbia.